Fundraise

So you want to shake the money tree?

To create change, you need resources – from people power to front page ads, it generally comes at a cost. Whether you need to appeal to major philanthropists, or regular givers, first you need to make them feel. We’ve seen firsthand the power of video to change minds, move hearts, and then reach for wallets.

Here are a few videos which have done exactly that.

Grant Pitch

TALENT BEYOND BOUNDARIES

Goal

To create a compelling application to the prestigious Larsen Lam ICONIQ Impact Award and set Talent Beyond Boundaries apart from the rest.

Style

Real stories from refugees and organisations who have directly benefited from TBB.

Impact

The video was a crucial element of the application, helping to differentiate TBB from thousands of other applicants from around the world, and ultimately helped secure $1.25m in funding.

Fighting Fund

SEEDMOB

Goal

To launch Seed Mob’s independence from AYCC and establish them as a unique and active group of First Nations leaders demanding climate justice.

Style

A supercut made with a powerful script and brilliant existing footage.

Impact

This video engaged +40k views and gave a strong voice to the mission of SeedMob for climate justice. SeedMob were able to establish their Fighting Fund target and continue to use the video as their brand story, but it also used widely as an example of appropriate language to use in the ongoing campaign for First Nations’ self-determination and justice.

Restore + Renew

ROYAL BOTANIC GARDEN

Goal

To invite donors to help fund Royal Botanic’s revolutionary restore & renew program.

Style

An inspiring explainer to take you behind the scenes.

Impact

The funders just signed up for five more years of funding after seeing the video. From the client: “If you look at that as an investment, it just paid for itself in 5 mins! No one knows and no one cares, and then you show them a video they go awwwww."

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