Good News

Vertically Challenged? Take the leap

Vertical video is not going anywhere. Here’s how you can make the most out of it.

How to create your own killer script

Getting creative and putting your expertise into writing your own script is a rewarding experience – and you don’t have to be an expert writer to craft an effective script.

DO be a tease – why trailers work well for longer videos

It’s no secret that in the era of social media, audience attention spans last approximately 2 – 3 seconds. The irony? Facebook’s recent changes to their algorithm means their news feed now...

Dessert First: a new way of storytelling in video

There’s a new way to tell stories on social, and it’s all about giving your audience “dessert first”. Other people call it “a punch in the face”. I started as...

3 easy ways to optimise your videos for YouTube

Be it crazy cat videos or viral Voice auditions, in 2020 Youtube really is you-biquitous. When it first launched in 2006, its drawing card was endless cat videos at the...

4 ingredients Real Stories can borrow from fiction

Documentaries – or Real Stories as we like to call them at GoodChat – are sometimes seen as the dull cousins of fiction. Not for us. We think that real...

Climate Change messaging – is it time to embrace the fear?

There’s a change in the way we communicate about climate change, and it’s all to do with the “fear factor”. GoodChat have been making videos with The Climate Council since...

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