Good News

Making Tax Appeals appealing

We all know the feeling… It’s late June. Your inbox is groaning under the weight of dozens of end of financial year emails, all clamouring for your eyeballs and dollars....

Creating the (good kind of) viral video in a pandemic

When we predicted that this year Tik Tok was going to be even more of a viral hit, we didn’t quite pick it would be driven by an actual virus crisis....

The Nostalgia Trend: How old is so new right now

Did you see the image that broke the internet this week? It wasn’t an egg, it wasn’t empty supermarket shelves. It wasn’t a Kardashian derriere. It was this highly stylised instagram...

Climate Change messaging – is it time to embrace the fear?

There’s a change in the way we communicate about climate change, and it’s all to do with the “fear factor”. GoodChat have been making videos with The Climate Council since...

4 ingredients Real Stories can borrow from fiction

Documentaries – or Real Stories as we like to call them at GoodChat – are sometimes seen as the dull cousins of fiction. Not for us. We think that real...

3 easy ways to optimise your videos for YouTube

Be it crazy cat videos or viral Voice auditions, in 2020 Youtube really is you-biquitous. When it first launched in 2006, its drawing card was endless cat videos at the...

Dessert First: a new way of storytelling in video

There’s a new way to tell stories on social, and it’s all about giving your audience “dessert first”. Other people call it “a punch in the face”. I started as...

DO be a tease – why trailers work well for longer videos

It’s no secret that in the era of social media, audience attention spans last approximately 2 – 3 seconds. The irony? Facebook’s recent changes to their algorithm means their news feed now...

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