Gift in Wills

Climate Council

Gift in Wills

Climate Council
Climate Council

Goal

To encourage Climate Council supporters to leave a legacy gift in their wills, and address any barriers to doing so. Tactfully crafted, to reach heart and mind, and be a long-lasting piece of content to share over the years.

Style

A moving profile of a scientist, parent and Climate Council staff united in their vision to tackle climate change. 

Impact

The video met its early goals, and was praised both by supporters, and industry peers as a great example of how to address the delicate topic of legacy gifts

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