To encourage Climate Council supporters to leave a legacy gift in their wills, and address any barriers to doing so. Tactfully crafted, to reach heart and mind, and be a long-lasting piece of content to share over the years.
A moving profile of a scientist, parent and Climate Council staff united in their vision to tackle climate change.
The video met its early goals, and was praised both by supporters, and industry peers as a great example of how to address the delicate topic of legacy gifts