Explainer videos do just that: they explain. They are bold and efficient little packages of information – the teachers you wish you had in school!
Explainer videos highlight the what, the why and the how – and engage viewers with a strong concept. If you’ve got a lot of information to share in a short time, let an explainer video do the heavy lifting…
Here are a few videos which have done exactly that.
To inspire Sydneysiders to make one small environmental change with a big impact.
A beautiful animation made using a continuous line drawing. The script is light hearted and informative.
Along with a collaborative campaign, the video helped to bring awareness of Greenpower, and contribute to 34% increase in uptake of NSW residential usage in 2020 compared to 2019.
To create a video for World AIDS Day to explain the basic facts behind HIV and remind the public that more must be done to ensure nobody is left behind.
A multimedia animation, made using clever stylistic tricks to ensure a short and memorable explainer.
Two years on, the video is still used as an evergreen campaign piece to educate the audience on the HIV basics. The video has such an impact amongst the 10 AFAO partner organisations that short re-cuts of it were displayed on the ‘southern hemisphere's largest screen’ in Perth for World Aids day.
To highlight the benefits and encourage uptake of electric vehicles in Australia which is currently at just 1%.
A sassy explainer driving home an important message.
This campaign in combination with other partner organisations has helped to lobby an incoming government to commit to reducing taxes on electric vehicles and increasing charging infrastructure.