Life Could Be A Dream Burning FAQs
For the last two years, we’ve been quietly helping bring Life Could Be A Dream to life. From the earliest conversations, to now seeing it on the big screen across the country, this really has been a dream come true. As producers, we’ve journeyed alongside a dream team of people who believe in independent cinema, […]
Heart Over Hardware: AI imitates, humans connect
A recent Zebracat report (March 2025) found that AI-generated videos make up 40% of all social content. This means that almost half of the videos you scroll past today weren’t made by people, they were made by algorithms.
Unexpected ways our clients used video in 2025
From award submissions to recruitment tools, here are four powerful and unexpected ways our clients use video to amplify their impact this year.
Are we about to be out of a job?
AI is the hot topic on everyone’s lips. So is it going to make our jobs easier – or redundant?
Vertically Challenged? Take the leap
Vertical video is not going anywhere. Here’s how you can make the most out of it.
How to create your own killer script
Getting creative and putting your expertise into writing your own script is a rewarding experience – and you don’t have to be an expert writer to craft an effective script.
DO be a tease – why trailers work well for longer videos
It’s no secret that in the era of social media, audience attention spans last approximately 2 – 3 seconds. The irony? Facebook’s recent changes to their algorithm means their news feed now prioritises long-form videos. “So what does that mean for brands making videos? Well, essentially you have to sell 2 – 3 minute videos to audiences […]
Dessert First: a new way of storytelling in video
There’s a new way to tell stories on social, and it’s all about giving your audience “dessert first”. Other people call it “a punch in the face”. I started as a playwright in the early 2000’s and the way we structured stories was like this: We’d gradually build to a climax, with twists and reversals […]
3 easy ways to optimise your videos for YouTube
Be it crazy cat videos or viral Voice auditions, in 2020 Youtube really is you-biquitous. When it first launched in 2006, its drawing card was endless cat videos at the click of a button. Today, it has 1 billion users and is the world’s number #2 search engine (just behind Google). But watching funny fail videos […]
4 ingredients Real Stories can borrow from fiction
Documentaries – or Real Stories as we like to call them at GoodChat – are sometimes seen as the dull cousins of fiction. Not for us. We think that real stories have the power to be as dramatic and moving and entertaining as the best scripted narratives. And they’re among some of our most shared […]