Fossil Free Japan

Fossil Free Japan

Fossil Free Japan

Fossil Free Japan
Fossil Free Japan logo

Goal

To highlight Japan’s embarrassing track record of fossil fuel investments for the False Solutions campaign, and display it at theG7 Summit held in Japan in 2023. 

Style

A multimedia explainer to break down complex ideas, in a style that is visually arresting and easy to digest. This piece has been produced in both Japanese and English versions,  and multiple reformats to reach a wider audience.

Impact

The video was instrumental in creating awareness of the digital campaign, where it exceeded expecations of engagemet across both the English and Japanese YouTube channels, and will continue to be used well beyond the campaign.

The Fossil Free Japan Coalition said “we really appreciate all your help, dedication, and guidance.. the members loved it as much as we did, and we received many positive comments from them.”

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