Campaign

Say it loud!

To reach your audience in a crowded online space, you need to  be strategic. Stunning hero videos put your story in the right place at the right time.
Compelling, persuasive and meeting your audience right where they are, campaign videos are the most effective tool to bring your message to the world.

Here are a few videos which have done exactly that.

Here are a few videos which have done exactly that.

Theo's Courage

QANTAS

Goal

Share and celebrate the story of a worker standing up to one of Australia’s biggest employers during COVID.

Style

A mini-documentary - a stirring portrait of a courageous man standing up to get on the right side of history.

Impact

The campaign was won! Qantas has been charged with criminal offences under WHS laws for standing down a health and safety representative. The prosecution of Qantas for these offences is the first of its kind and is a massive step forward for work health and safety in NSW and across the nation.  

You can read more here.

Pandemic Generation

Australian Aid

Goal

To increase awareness of the End Covid for All campaign, connecting Australians to the cause emotionally, and at the same time, pressuring Government to support the equal distribution of aid and vaccines.

Style

A cinematic scripted story made with actors, news footage and purpose-built props, support our hero’s plea, directly to camera.

Impact

The video had over 50k views and helped to achieve some big campaign wins including 60 million vaccines n the region and $130 million committed to global vaccines.

Re-Energise

Greenpeace

Goal

To get big businesses (the largest source of emissions) to make the switch 100% renewable energy.

Style

An upbeat, informative and humorous animation made manipulating existing and purpose-shot footage.

Impact

The video was shared widely which helped the campaign to convince 21 companies (including at the major Telcos!) to commit to renewable energy.

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