To create an anti-bullying campaign about the power of words.
Concept driven ‘experience’ video. Real people with honest emotions.
Over 5 million organic views on social. 40,000 shares. Featured on The Project, and many schools have taken on the “You’re Wonderful” activity as part of their yearly anti-bullying education.
From the client: “These videos were an unexpected masterstroke! Delivering more than we could have hoped for. Fortunately, I took Tom’s advice to take up this option and we had the thrill of one of the videos “going viral”.