You’re Wonderful

Department of Education

You’re Wonderful

Department of Education
NSW Education


To create an anti-bullying campaign about the power of words.


Concept driven ‘experience’ video. Real people with honest emotions.


Over 5 million organic views on social. 40,000 shares. Featured on The Project, and many schools have taken on the “You’re Wonderful” activity as part of their yearly anti-bullying education.

From the client: “These videos were an unexpected masterstroke! Delivering more than we could have hoped for. Fortunately, I took Tom’s advice to take up this option and we had the thrill of one of the videos “going viral”.

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