Decent Work

Action Aid

Decent Work

Action Aid
Decent Work

Goal

To raise awareness on the conditions of the millions of women exploited by global fast fashion

Style

A multimedia animation. Existing materials were mixed with a strong driving track and punchy script.

Impact

Thousands of social media hits and letters to Nike. “The video has been a great way to communicate and lay the foundations for the She Wears the Cost campaign.” – Kat Tu, ActionAid’s head of campaigns and policy

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