Heart Over Hardware: AI imitates, humans connect

A recent Zebracat report (March 2025) found that AI-generated videos make up 40% of all social content. This means that almost half of the videos you scroll past today weren’t made by people, they were made by algorithms.
Unexpected ways our clients used video in 2025

From award submissions to recruitment tools, here are four powerful and unexpected ways our clients use video to amplify their impact this year.