Tap into our deep empathy and instinct to protect future generations, aligning it with the Climate Council’s vital mission to combat climate change—the greatest existential threat facing our planet. And to demonstrate that by supporting the Climate Council, you are supporting a practical pathway to move beyond fossil fuels and ensure a future for all young people.
A series of vignettes highlighting a parents unconditional instinct to keep their children emotionally and physically safe, with a clear call to action – protect your children’s future by supporting the Climate Council’s work.
This EOFY tax appeal campaign was Climate Council’s most successful yet, with the hero video helping to generate nearly $1million in donations, with a significant increase in both new and returning donors, and an increase in page conversions from 4.5% to 17.8%.
