‘This is Greatness’ underpinned this FIFA Women’s World Cup campaign. The series showcased grassroots actions in women’s football that inspire, empower and open doors for women in sport. These stories encourage conversations about key social issues; human rights, climate change and accessibility, directing fans towards resources and support networks.
A series of three mini-docos about women banding together in the face of adversity.
The project was awarded the “Diversity & Inclusion Advocate in Sport Award” at the Ministry Of Sport.
The recognition is awesome, but the standard this has set for global sporting events to come is even better.
Over 100,000 women’s football fans joined Lisa on her journey to become a FIFA Ambassador.
More than 82,000 women’s football enthusiasts were touched by the actions of the football community at Mangere in the wake of the Auckland floods.
Over 80,000 women’s football fans learnt of Paihia Football Club’s story and joined their stand against racial discrimination.
Joey Peters’ legendary career and wisdom on safeguarding young players to create a safe environment was embraced by over 84,000.
