EV Destination Series

NSW Department of Climate Change, Energy, the Environment and Water

EV Destination Series

NSW Department of Climate Change, Energy, the Environment and Water

Goal

Encourage more small regional businesses to apply for the grant that would allow them to get a 75% rebate on the installation of an EV charger on their property.

Style

A series of heartwarming, authentic profiles of small business owners who are leading the way.

Impact

  • The Queanbeyan Motel case study was viewed 1,055 times within the first month.
  • The video leveraged to bolster the grants webpage creating a more cohesive look and feel. This helped the latest round’s webpage outperform the previous round and saw a 63% increase in views.
  • The video assisted in the creation of the first electric vehicle grants standalone case study. This page has seen an 83% engagement rate as a results of the content, images and videos. The video also saw 22% of users click through to watch the 2 minute video case study.

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